Y05W02RC Texts with a Job

This week, you will read a text that has a clear job to do. You will notice how the writer shapes the message for different people and different goals. As you read, look for clues that show why some choices work better than others. A small change in structure can make a big difference.

Persuasive — Campaign text

A campaign text is a message created to get people interested, involved or ready to act. Writers use it to persuade, which means they are trying to influence what the reader thinks or does. It often includes key ideas, strong reasons, short examples and a clear push towards action. You will usually see it organised with eye-catching parts such as headings, sections, slogans or short message blocks, so the main point is easy to notice. As a reader, you need to notice how the message is built and think about whether its choices suit the people it is trying to reach.

Before You Read

  • Look at the title and notice the words 'pick the right format'. This gives you a clue that the reading will compare different ways of sharing a message.
  • Think about school notices, posters or app messages you have seen before. Some are made to grab attention quickly, while others are made to explain important details.
  • Get ready to notice who each part seems meant for and what the writer wants that group to do.

While You Read

  • Pause at each section and check that you understand who the message is aimed at.
  • Use the headline, slogan and panels as reading guides. These parts help you track how the campaign is organised.
  • Notice which details are included for each group and why those details would matter to them.
  • Pay attention to persuasive language, such as words that sound positive, urgent or encouraging.
  • If one part feels unclear, re-read it and see how it connects to the next section.

Read With Purpose

  • Notice how the structure changes to suit different people.
  • Pay attention to clues about audience and purpose in each section.
  • Watch how design choices help the message do its job.

Now read

The campaign text

~2 min read · ~250 words

School Fair Messages: Pick the Right Format

ONE FAIR. THREE MESSAGES. SMARTER CHOICES!

Slogan: Say the right thing to the right people in the right ‘format’.

Panel 1

Who: Families and carers

Why: They need clear details so they can plan ahead and come along.

Format: A short email or school app notice

Message idea:

  • Date and time
  • Stall highlights
  • How money helps the school

This works because families often check messages at home and want the important information in one organised place.

Panel 2

Who: Students

Why: They need a quick, exciting reason to join in.

Format: A bright poster for classrooms and corridors

Message idea:

  • Games
  • Music
  • Food
  • Dress-up parade

This ‘audience’ will notice big words, colour and a catchy slogan while walking past, so the message should be fast and fun.

Panel 3

Who: Teachers and staff

Why: They may help spread the word and support the event.

Format: A staffroom mini notice

Message idea:

  • Roster times
  • Donation tub
  • Reminder to mention the fair

A simple notice suits busy people because it gives useful facts without extra fuss.

Short rationale: A school fair campaign should not use one message for everyone. Good campaigns ‘persuade’ by matching the structure to the reader. Families need details, students need excitement and staff need practical reminders. Choosing the right format makes the message easier to notice, understand and act on.

Call to action: Pick one group today and create your message for them. Help our fair be full, friendly and fun for everyone.

Sign-off: Year 5 Fair Crew

Check your vocabulary knowledge

audience n.
the people a message is made for
format n.
the way information is arranged and presented
organised adj.
arranged clearly and neatly
campaign n.
a planned set of messages for one goal
persuade v.
to convince someone to think or do something