Same Event, Two Versions
Text A: School Newsletter Report (Fictional)
Hillside Primary School Annual Fete — Saturday Recap
The Hillside Primary School Annual Fete was held last Saturday on the school oval. Approximately 340 students, parents, and community members attended the event, which ran from 10 am to 3 pm. Activities included a cake stall, a silent auction, a sideshow alley, and student performances on the main stage.
The event raised an estimated $4,200 for the school’s new library resources fund. School principal Ms Adeyemi thanked volunteers and the parent committee for their organisation of the day. “The fete is an important opportunity for our community to come together and support the school,” she said.
One minor disruption occurred when a stage microphone stopped working during the Year 5 performance, causing a brief delay. The technical issue was resolved within ten minutes and the program continued as scheduled.
Text B: Social Media Post (Fictional — School Community Page)
Best. Fete. Ever!!! Had THE most amazing Saturday with our incredible Hillside community. Huge shoutout to the Year 5 kids who absolutely killed it on stage — even a dodgy mic couldn’t stop them!! The cake stall was insane (those caramel slices disappeared in about 30 seconds, just saying). Raised over $4k for the library which is just amazing. See you all next year! [Photo: smiling crowd, balloons, sunshine]
Comparison: How the Same Event Is Represented Differently
Both texts describe the same school fete, but they present it in noticeably different ways. The differences come not from the facts themselves but from the choices each writer made about what to include, what to leave out, and which language to use.
Text A is a formal newsletter report. Its purpose is to ‘inform’ — to give an accurate account of the event for a wide school audience. It uses precise figures (“340 attendees,” “$4,200”), quotes a named source, and reports even the microphone problem in neutral language. The word “minor” is doing quiet work here: it acknowledges the disruption without dramatising it, keeping the overall tone measured and professional.
Text B is a social media post. Its purpose is to ‘engage’ — to create enthusiasm, share a feeling, and invite connection. It uses informal language (“insane,” “dodgy,” “just saying”), exclamation marks, and humour to build a sense of shared excitement. Significantly, it mentions the same microphone problem — but frames it as something the students overcame rather than a logistical detail to be reported. This is a deliberate ‘framing’ choice: the writer positions the disruption as part of what made the moment memorable, not as a problem at all.
Neither text is wrong. They simply have different purposes and different audiences, and those differences shape every word on the page. A reader who only saw Text B might walk away feeling warmth and pride. A reader who only saw Text A would have a clear factual record of what occurred. A reader who sees both is in a stronger position — because they can distinguish between what happened and how it was represented.
This is what media analysis involves: noticing that every version of an event is a version — shaped by choices about perspective, emphasis, and purpose.
Understanding those choices makes you a more ‘discerning’ reader, one who looks not just at what a text says but at how and why it says it that way.
Check your vocabulary knowledge
- inform v.
- to give an accurate account of something for an audience's knowledge.
- framing n.
- the way a writer presents an event to shape how the audience sees it.
- engage v.
- to capture interest and create a sense of involvement or connection.
- emphasis n.
- special attention given to certain details to make them stand out.
- discerning adj.
- able to notice differences and judge quality or meaning carefully.