Spot the Allusion
When a text reminds you of another text, image or style without fully copying it, that is an allusion. Allusions matter in multimodal texts because they work through more than words alone. Colour, layout, costume, camera angle, slogan and symbol can all hint at something familiar. A viewer may not say, ‘I know exactly what this comes from,’ but they often still feel the effect. That is why comparing multimodal allusions can tell us a lot about purpose and audience.
Description A: Poster
The first text is a poster for a fictional school reading challenge called ‘The Last Page Quest’. The page is designed to look like an old adventure map. The background is parchment-coloured, with darker edges that seem worn and folded. A thin dotted path winds from the bottom corner to a glowing sketch of the school library at the top. Along the path are tiny icons: a lantern, a key, a mountain and a stack of books arranged like stepping stones. In the centre stands a Year 8 student in a raincoat, holding up a torch that shines across the title.
The title uses large serif letters, the kind often seen in old quest tales or expedition journals. Under it sits the line, ‘Enter the map. Finish the trail. Claim the final chapter.’ On the right side of the poster is a small box shaped like a navigator’s note. It lists challenge details in shorter text, but even this information box keeps the theme by using headings such as ‘Starting point’, ‘Route’ and ‘Reward’. Nothing on the poster says it is based on one exact source. Instead, it alludes more broadly to treasure maps, explorer stories and journey narratives where progress is marked by clues and stages.
Description B: Clip still
The second text is a still image from a fictional short video called ‘Case of the Missing Minutes’. The still shows three students in a classroom after school. The image is tinted blue-grey, almost like a detective drama viewed through cool evening light. One student crouches beside an open planner on a desk. Another stands at a whiteboard covered with sticky notes, arrows and circles. A third is half-turned towards the door, as if listening for someone in the hallway. At the bottom of the frame sits a narrow caption strip: ‘Every lost minute leaves a trail.’
This still also uses strong visual cues. The lighting is directional, creating shadows across the room. The whiteboard resembles an investigation board more than an ordinary planning surface. Red string does not appear, but the arrows between tasks create a similar feeling of linked evidence. The students’ expressions are serious but not frightened. Their posture suggests concentration and urgency. Again, the text does not point to one copyrighted detective story. Instead, it alludes to the wider style of mystery films, investigation scenes and clue-solving posters where viewers are invited to notice patterns and hidden links.
Identifying the allusion sources
Poster A alludes to adventure and quest traditions. You can see this in the map layout, the winding path, the torch, the aged-paper design and the language of stages and rewards. These details evoke, or call up, the feeling of a journey where effort leads to discovery. Reading is framed as movement through a world, not just a school task.
Clip still B alludes to detective and investigation texts. The cool tint, serious expressions, evidence-like whiteboard and the line ‘Every lost minute leaves a trail’ all point in that direction. Time management is presented as a mystery to solve rather than a lecture to endure. The allusion gives the topic tension and purpose.
Explaining the effect
Although both texts use allusion, they create different audience effects. Poster A is outward and inviting. Its allusion turns reading into an adventure, which can appeal to students who want challenge, progress and imagination. The viewer is positioned as a traveller or seeker. The poster’s message is, in effect, ‘Join this journey.’
Clip still B is narrower and more analytical. Its allusion turns organisation into detection. The viewer is positioned as a problem-solver who can trace causes and fix patterns. Instead of saying, ‘Come on an adventure,’ it says, ‘Look closely and crack the case.’ That shift matters because the audience response changes with it. One mode encourages excitement through wonder. The other encourages interest through curiosity and control.
There is also a difference in how the two texts use mode. The poster must work quickly. A viewer may glance at it while walking past, so the allusion has to be immediate and easy to read. The still image from a video can afford more subtlety because viewers expect moving images, unfolding scenes and layered clues. In other words, the poster alludes in a bold, compressed way, while the clip still alludes in a more cinematic way.
Comparing purpose and audience
Both texts appear aimed at school-aged audiences, but they imagine slightly different viewers. Poster A seems designed for broad appeal. Even if a student is not a confident reader, the map imagery gives a clear archetype: begin here, keep going, reach the end. Clip still B may speak more strongly to viewers who enjoy puzzles, planning or patterns. Its allusion rewards careful observation.
This comparison shows that allusions do not only decorate a text. They guide interpretation. They tell the audience what kind of experience they are entering. In Poster A, the allusion makes reading feel adventurous. In Clip still B, the allusion makes time management feel intelligent and strategic. Both texts use familiar cultural shapes to make an ordinary school activity feel larger, more dramatic and more memorable.
Overall, the two multimodal texts demonstrate the same principle in different ways: allusions help viewers bring prior knowledge into a new text. Once that connection is made, the message can move faster and feel richer. The audience is not just reading a poster or viewing a still. They are recognising a pattern, and that recognition helps the text do its work.
Check your vocabulary knowledge
- allusion n.
- a hint to another text, image or style
- evoke v.
- bring a strong idea or feeling to mind
- positioned v.
- placed in a certain role by the text
- cinematic adj.
- having qualities that feel like film
- archetype n.
- a familiar model or pattern that appears again and again